Julie Garza is the founder of Belleza Brands and a beauty industry strategist, brand builder, and growth advisor with more than 30 years of experience across prestige, mass, specialty, direct-to-consumer, and professional beauty.

Her career includes leadership roles with Estée Lauder, bareMinerals, and Guthy-Renker/JLo Beauty, along with advising high-growth emerging brands. Julie brings together retail relationships, commercial strategy, and hands-on execution to help founders and leadership teams become retail-ready, secure the right distribution, and build scalable, sustainable businesses.