READY TO MOVE YOUR BRAND FORWARD?
Whether you’re preparing for retail, expanding distribution, or building the commercial strategy for your next phase of growth, Belleza Brands brings senior leadership and hands-on execution to help you move forward with confidence.
SELECTED RESULTS
Experience is measured not only by where we’ve worked, but by the growth, expansion, and commercial readiness created along the way.
$200M+ GROWTH
Contributed to $ 200M+ in growth at bareMinerals, helping scale the brand into a category-defining beauty business.
$7M+ RETAIL BUSINESS
Scaled Solawave’s retail business more than 70X in three years, expanding distribution to over 2,000 doors across Ulta Beauty, Nordstrom, Neiman Marcus, Bluemercury, and other leading retailers.
GLOBAL LAUNCH LEADERSHIP
Helped lead the global launch of JLo Beauty at Guthy-Renker, bringing together sales strategy, retail planning, marketing, and cross-channel execution.
SELECTED BRAND EXPERIENCE
From global beauty leaders to founder-led innovators, Julie Garza has helped brands strengthen their positioning, build commercial readiness, secure retail distribution, and scale with intention.
CORPORATE LEADERSHIP
Estée Lauder · bareMinerals · Guthy-Renker / JLo Beauty
SELECTED CLIENT & ADVISORY EXPERIENCE
Kaplan MD Skincare · Lashify · Gee Beauty · Solawave · Michael Todd Beauty · Spa Sciences · Mintier · Dragun Beauty · Juice Beauty
RETAIL EXPERIENCE
Built through decades of leadership, launch execution, and advisory work across prestige, specialty, mass, and omni-channel retail.
PRESTIGE, SPECIALTY & OMNI
Sephora · Ulta Beauty · Nordstrom · Neiman Marcus · Bluemercury · QVC · Holt Renfrew
MASS & MULTI-CHANNEL
Target · CVS · Walgreens · Shoppers Drug Mart · Costco · TJ Maxx
A PROVEN GROWTH PARTNER IN BEAUTY.
Belleza Brands brings more than 30 years of beauty industry leadership to founder-led and growth-stage brands. Our experience spans retail strategy, distribution, sales leadership, go-to-market planning, and execution across prestige, specialty, mass, direct-to-consumer, and professional beauty.